I am dedicating this news letter to my adopted father Carsten Jakobsen who passed away Friday 23rd December 2022. Really he has been my father since 8 years old. He was an extremely successful businessman, and the Vice CEO of Danish Crown, one of the biggest food companies in Denmark and internationally known. He has so many achievements and accolades that it would take forever to write about them. However, presenting awards at mainstream award shows, meeting and being presented an award himself by Prince Charles, now  the King of England, is just a couple examples. More importantly he was an incredible husband to my mother and father to my brother and I.

Very few of you know the story of why the company was named ‘Krown Krew’ and how my adopted father actually helped me with the name. Well here it is. 

My adopted father has played a significant part in my life, more than I was actually aware of myself until very recently. The way he was has played a lot into the way this company is run and the type of person and leader I am. But, it’s the small things you don’t realise till later in life that you have adopted from your parents. I am just so thankful, that he instilled hard work and dedication into me and made me a man dedicated to taking care of his family. Nothing comes easy and without hard work, that was one of the many lessons I took from him. 

The ‘Krown’ part of the business name was dedicated to him because I saw with my own eyes, how hard he worked to accomplish what he did for Danish Crown and the other companies he worked at. He took the Danish Crown company to  completely new heights in his reign and he is major part to why it’s as big as it is today. I changed it to a ‘K’ instead of a ‘C’ because my family name (my real fathers name is Kennebo), also my 2 sons have names starting with ‘K’ (Kyan & Karaili). Lastly, this company was started in København, so that gives you the full picture of why we named it ‘Krown’ and why we choose to do so with a ‘K’. The crew part is self-explanatory as that is what we originally are, a stagehand krew. 

So as much as he lives on in his family, I also feel he lives on in a way within this business. For this reason I want to honour him and to always remember him, by inducting him into the ‘Hall of Fame’ for both ‘Krown Krew’ & ‘Krown Katering’. The new krew that joins and look around the members club will see what he contributed to the business and have wider scope of this businesses grass roots in order for it to ever be created. We will also be adding some songs to our playlist in honour of him, he was a true blues and jazz enthusiast, so expect to hear some new tunes. You can see some pictures of him on our ‘Hall of Fame’ page in the Members Klub or by clicking here.